Britton Place is a newer apartment community developed in the Pacific Northwest of Washington state. The community needed to develop a brand identity which would establish itself as a new, fresh place which would draw renters in. The final brand concept is inspired by the traditional pacific northwest architecture of the community and the wooded setting of the area. The design package included logo design, website design and development, a pre-leasing brochure, floor plan handouts, and an event specific postcard.